Stay Safe, Stay In Bounds

There’s been a record number of injuries from people going out of bounds, driven in part by how normalised “push it further” skiing has become, especially with social media feeding the idea of untouched lines and secret terrain. The Canadian Ski Patrol needed a way to cut through the noise at resorts and actually get skiers to stop and pay attention to the risks. So we leaned into a style they already know and appreciate: vintage ski posters. At first glance they feel like beautiful, nostalgic mountain scenes you’d see in a lodge or on a lift, but when you take a closer look, the details reveal the real dangers of going out of bounds.