Glitterforce

To help launch Shaw Communications new BlueSky TV and its voice-activated remote, we wanted to show just how ridiculously easy it is to use. Instead of rattling off tech specs, the campaign focused on those everyday moments where grabbing the remote feels impossible, whether your hands are full, tied up, or you just need a quick answer fast. By putting the voice control into funny, relatable situations, the work made the technology feel less like a flashy new feature and more like something you’d actually want to use on the couch every day.